MARKETING & PROMOTION
Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME).
  • Understand the Market to Define Success Factors and Implications for Launch.
  • Build Advocacy with Stakeholders to Drive Adoption.
The Product
The largest and most involved category, unsurprisingly, involves the product preparation. These broad steps cover the full range of product preparation for launch, with focus especially on the development of the brand surrounding the product and establishing strategies to effectively communicate the brand message to a research-identified audience.
    • Collect Comprehensive Insights to Inform Product Strategy.
    • Generate Meaningful Evidence that Translates to Clinical Practice.
    • Prepare for and Secure Regulatory Approval.
    • Establish Effective Value Proposition and Messages that Resonate.
    • Maximize Commercial Lifecycle Potential.
    The Organization
    While the majority of a product's ultimate success lies with the features of the product itself, without a strong support system from the organization, it can fall just short of the finish line. Organizational preparedness serves as that final push for the product as it nears the launch, allowing for the necessary backing from those involved in both the pre- and post-launch management of the product.
    • Energize Effective Consumer-oriented Commercial Teams.
    • Achieve Organization Alignment on Success Requirements and Strategy.
    • Implement an Optimal Supply Chain.
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