"Garant-Trading Ltd" through market research analysis can validate a product's potential reach and market penetration capabilities.
"Know your customer – While every pharmaceutical or biotech company is familiar with this from a regulatory perspective, most have only a rudimentary understanding of client satisfaction, interests, likes, and dislikes. To deepen their understanding, firms need to conduct sentiment analysis across multiple communication channels, both internal (email, IM chats, surveys, phone transcripts) and external (social media, blogs, online resources).
Firms need to conduct sentiment analysis across multiple communication channels, both internal (email, IM chats, surveys, phone transcripts) and external (social media, blogs, online resources).
Effective analysis of "markets"
Further more, effective analysis of "markets" requires the ability to consider ever-changing stakeholders, like patients, regulators, payers and prescribers.
Real time correlation and analytics
The ultimate solution must include real time correlation and analytics, and put the ability to modify searches in the hands of the users so the discovery process can change as customer needs change.
Headline
This takes market intelligence to a whole new level and allows companies to pivot from traditional product "push" methods to well-informed market "pull" strategies". (by Sid Probstein)
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